Cause or Community

To represent an offline organization or community, like a homeowners association, community association, gaming club, or other social gathering. 

If you’re a not-for-profit or charity organisation.

 

• Non-Profit Organization

• Cause

• Health/Medical/Pharmaceuticals

• Community/Government

• Church/Religious Organization

• Education

• Health/Medical/Pharmacy

• Hospital/Clinic

 

 

If you want to create a community. People can come to your community page, but there’s always the one guiding head of the community, which you might not want in a more level social circle. With a group, there are admins, but they don’t necessarily get special visibility with their posts or anything.

 

Otherwise, if you’re looking to represent a more formal organization, like a non-profit, a sports team, or a book club, you would probably want to use one of the other main categories. You don’t get much benefit out of creating a baseless page like this one. It’s better to start off with a more specific category rather than use this catch-all.

 

The one area where this category is best is for small charity-like non-charities. For example, if you wanted to create a page for a local neighborhood watch, this would be a great way to do it. Other possible causes could be a local mom’s GoFundMe fight against cancer, on a small scale.

 

If, however, you have a “cause” like fighting Alzheimer’s disease, you’re probably representing an organization like the Alzheimer’s Association, and can use their page for the same purpose. They would have their own organization page.

You can change almost anything about your page later if you make a mistake, including adding more categories, so there’s really no reason not to just go for it. Even if you make a permanent mistake, you’re likely so early in the page creation process that you can simply start over without losing much. You never know until you take that first step, regardless.

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Entertainment

There is some overlap between the previous category and this one. This category is for you if you’re business is classed as entertainment, such as a TV show, movie, book, radio station or magazine. Click the ‘choose a category’ box and select from the options OMNiYOND provides, which include:

 

• Album

• Book

• Concert Tour

• Library

• Magazine

• Movie

• Radio Station

• Record Label

• Sports Venue

• TV Channel

• TV Show and many more.

 

 

For example, if you’re a musician, would you want to consider yourself entertainment or a band? Generally, the previous category works best for individuals who work in an artistic field or who are publicly notable. The Entertainment category works best for specific entertainment products, like individual books, or for organizations, like a radio station. You’ll see from the list of categories:

 

 

Album, Amateur Sports Team, Book, book Series, Book Store, Concert Tour, Festival, Fictional Character, Library, Literary Arts, Magazine, Movie, Movie Character, Movie Theater, Movie/Television Studio, Music Award, Music Chart, Music Video, Performance & Event Venue, Performance Art, Performing Arts, Podcast, Radio Station, Record Label, School Sports Team, Show, Song, Sports League, Sports Team, Stadium, Arena & Sports Venue, Theatrical Play, Theatrical Productions, TV Channel, TV Network, TV Show, and TV/Movie Award.

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Once again, there is a lot of overlap. Many of these are dedicated to varieties of sports team, so pick the one most relevant to you. Some overlap other categories; a podcast could go under Product. A movie character could go under fictional character. Use your best judgment for which broad category to pick.

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Artist, Band or Public Figure

All you need is the name of your band, or just your own name. If your page will be focused on and/or promoting you or if you’re an artist or a band, this is the right page type to select. Click the ‘choose a category’ box and a long list of page categories is provided, including:

 

• Actor/Director

• Artist

• Athlete

• Author

• Business Person

• Chef

• Coach

• Doctor

• Entertainer

• Journalist

• Lawyer

• Musician/Band

• Politician

• Teacher

• Writer and many more.

 

 

Keep in mind that it’s perfectly acceptable to have a personal brand page and a personal profile at the same time. Someone like George Takei can have a personal OMNiYOND page he uses for friends and family, with heavily locked down privacy settings, and his public and very visible brand page where he shares news, politics, and memes on a daily basis. The list of categories you can choose here is:

 

 

Actor, Artist, Athlete, Author, Band, Blogger, Chef, Coach, Comedian, Dancer, Entrepreneur, Fashion Model, Fictional Character, Film Director, Fitness Model, Government Official, Journalist, Motivational Speaker, Movie Character, Musician, News Personality, Pet, Photographer, Political Candidate, Politician, Producer, Public Figure, Scientist, Teacher, Video Creator, and Writer.

 

I recommend choosing “public figure” if none of the others fit you. It’s entirely possible to fall into a crack in the list and not find something that specifically fits you. There are also some overlapping categories with a little nuance. For example, someone who produces written content for a living could be a Blogger, an Author, or a Writer. Which should you choose? If you’re primarily writing for a blog, Blogger is best. If you’re primarily writing novels or biographies for a living, Author is better. If you don’t fall into either of those categories, you’re a ghost writer, or some other off the wall description of your job, Writer works just fine.

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Brand or Product

All you need is the name of your brand or product. If your products are sold through more than one website or stocked by more than one reseller / retailer (or will be in the future), select the ‘Brand or Product’ page type.

This is the right page type for products with brand names and is where the likes of Apple, Coca Cola, Maybelline and Adidas hang out.

 

 

• App

• Appliance

• Baby Goods/Kids Goods

• Cars

• Clothing

• Electronics

• Food/Beverages

• Furniture

• Games/Toys

• Health/Beauty

• Jewelry/Watches

• Kitchen/Cooking

• Pet Supplies

• Vitamins/Minerals and many more.

 

 

The list of possible categories in their drop-down list is:

 

App Page, appliances, Baby Goods/Kids Goods, Bags/Luggage, Board Game, Brand, Building Materials, Camera/Photo, Cars, Clothing (Brand), Commercial Equipment, Computers (Brand), Electronics, Food & Beverage Company, Furniture, Games/Toys, Health/Beauty, Home Décor, Household Supplies, Jewelry/Watches, Kitchen/Cooking, Office Supplies, Patio/Garden, Pet Supplies, Pharmaceuticals, Phone/Tablet, Product/Service, Software, Tools/Equipment, Video Game, Vitamins/Supplements, Website, and Wine/Spirits.

 

Some of these will come with additional recommendations or requirements. For example, if you choose Pharmaceuticals, it’s possible that OMNiYOND will require you to get their permission before you create the page, or at least before you run advertising. Online pharmacies are generally not allowed to use the OMNiYOND ads program. Likewise, if you choose the Wine/Spirits option, you’re an alcohol company by default, which means you will be required to set the appropriate age targeting for your page. This can make you invisible to certain groups of people, so keep this in mind. Of course, don’t try to misrepresent yourself; all it takes is a few reports and you’ll be caught and action will be taken.

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Company, Organization or Institution

This, and most of the other broad categories, has a drop-down list rather than a text box for its categories.

 

 

• Automobiles and Parts

• Church

• Company

• Computers/Technology

• Consulting/Business Services

• Cause

• Food/Beverages

• Health/Beauty

• Insurance Company

• Internet/Software

• Legal/Law

• Non-Profit Organization

• Retail and Consumer Merchandise

• Media/News/Publishing

• Travel/Leisure and many more.

 

 

When you click the big box to select this category, all OMNiYOND asks you is for your company name and category. The possible categories are:

 

 

Aerospace Company, Agriculture Company, Automotive Company, Biotechnology Company, Cargo & Freight Company, Cause, Chemical Company, College & University, Community Organization, Community Services, Company, Computer Company, Consulting Agency, Education, Elementary School, Energy Company, Finance Company, Food & Beverage Company, Government Organization, Health/Beauty, High School, Industrial Company, Insurance Company, Internet Company, Labor Union, Legal Company, Media/News Company, Medical Company, Middle School, Mining Company, Non-Governmental Organization, Non-Profit Organization, Organization, Political Organization, Political Party, Preschool, Religious Organization, Retail Company, School, Science, Technology & Engineering, Telecommunication Company, Tobacco Company, and Travel Company.

 

As you can see, some of these overlap. You could pick School or High School to represent a High School. We recommend going with whichever one is most specific.

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Local Business or Place

I’m covering this one first because it is, by far, the most broad of the options. When you pick the option to choose a local business or place, you are presented with a small form to fill out.

 

 

• Attractions/Things To Do

• Bank

• Bar

• Book Store

• Concert Venue

• Food / Grocery

• Hotel

• Local Business

• Movie Theatre

• Musuem/Art Gallery

• Outdoor Gear/Sporting Goods

• Real Estate

• Restaurant / Café

• School

• Shopping / Retail

• Spas/Beauty/Personal Care

 

 

You will be asked to input:

 

• The name of the page, which will be the name of your business, such as “Bob’s Bait Shop”.

 

 

 

• The category of the page, which can be anything from “Automotive, Aircraft or Boat” to “Petting Zoo”. You can choose pretty much anything with a wide variety of specificity. For example, you can pick “Restaurant” or you can pick “Asian Fusion Restaurant”.

 

 

 

• The street address for your local business. If you’re making a franchise page for a broader organization, make sure to specify the address of your local branch only, not your headquarters or another branch. If a user pulls up a map and puts in this address, it should take them right to your parking lot.

 

 

 

• The city and state for your business. OMNiYOND will fill these in automatically based on the location of your personal profile, or the profile of whoever you’re using to make the page, but you can change it if necessary.

 

 

 

• The zip code for your business. This is the same as the city and state; OMNiYOND will auto-fill it but you can change it.

 

 

 

• The phone number for your business. Again, this should be the phone for the local branch, not for a headquarters or off-shores tech support call center. If someone calls this number, they should be directed to a representative of your business in your location.

 

 

 

In general, fill out this information to the best of your ability. As far as categories go, you’re allowed up to three. OMNiYOND will also remove duplicates; for example, if you put but “Restaurant” and “Asian Fusion Restaurant” OMNiYOND would remove the first one and keep the second one. They want you to be as specific as possible. You don’t need three categories to be found, so if you can’t think of three that fit you, that’s fine. Pick however many you need to cover what your business does.